The Company
| Most
people don't know that Kleeneze was originally set up
in 1923 by a man called Harry Crook in Bristol.
It
was originally called the Kleen-E-Ze Brush Company and
it was not until 1937 that diversification was
introduced in the way of complimentary wax polishes. |
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Kleeneze
obtained a special place in industrial history in 1959, by
becoming the first company to introduce the 40 hour week
and in 1959 became one of the co-founders of the Direct
Selling Association (DSA) which still binds Kleeneze to a
strict code of trading ethics.
Indeed, the DSA were instrumental, along with other
independent bodies, for outlawing certain ‘pyramid’ scams
throughout the 70’s and 80’s.
Another
turning point for Kleeneze came in 1970 when they became one
of the first companies in the UK to pioneer network
marketing (sometimes called multi-level-marketing, or MLM)
and although quite a bold move at the time, it is one they
have never regretted.
It
wasn’t until 1982 that the first Kleeneze catalogue
was introduced and this replaced the door-to-door salesman
with the suitcase, who now became the door-to-door
‘salesman’ with his catalogues.
By
the 1990’s, Kleeneze were becoming so successful that they
were purchased in 1995 and they became part of the £250 million Kleeneze Plc Group.
After
celebrating their 75th anniversary in 1998,
Kleeneze extended its field of operation into Ireland and
changed its name to Kleeneze Europe Ltd.
This showed a clear intention of further expansion into
the rest of Europe in 2004 and Kleeneze has already
test marketed its products in several countries with huge
success.
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Kleeneze
also became a good supporter of the National
Neighbourhood Watch Association (NNWA) and the
distributors have been responsible for posting
millions of leaflets to houses in their local
neighbourhoods.
Kleeneze
have traded successfully every year since 1923 and
have experienced sales increases in the region of
700% in the last 7 years!
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This
is due largely to the fact that their product range and
quality have improved so much over the last decade.
Whereas there were only around 300 products in the
catalogues in the early 1990’s, Kleeneze now has over
1,500 products to choose from.
With innovations in technology such as the internet and
voicemail, the business is now far much easier to run now than
at any other time in its history.
With so much expansion potential in the UK and Ireland
and then expansion onto the European mainland, this really is
the opportunity of a lifetime!
To learn more
about the exciting future of the network marketing industry, click
here .
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